Your Name : Timsy Kamboj & Siddhartha Mittal
Label : I Know By Timsy & Siddhartha
Where is your store located : We have our presence pan India as we’re selling through India’s leading online fashion destinations like Jabong, Myntra, Limeroad, Flipkart, Amazon and the likes.
Social Media Pages : http://www.facebook.com/iknowstudio
Describe your label with its Signature style : I KNOW’s designs are inspired by the unexpected. We look at fashion design as an art form and enjoy working with different fabrics, style lines and concepts. A tapestry of varied cultural references infused with urbane existence plays a key role in our collections with which we have combined natural affinity to line and shape. Working on drafts we have used synthesis of self-developed pattern making techniques to create distinct silhouettes. The challenge of harmonizing a line based design philosophy with the curves of the body is a constant in all our collections.
Who are your real customers : I Know is a lifestyle brand, which caters to every man’s and woman’s fashion need. So our real customers are out there who are ready to experiment with their daily style and leave a mark of their presence in their own society. We at I Know update ourselves with every fashion, trend and color forecast and try to incorporate them in our collection to deliver the latest fashion to our customers. But what inspires us the most is the willingness of the customers to adapt to the fashion. At times, we think some trend would not work in Indian society but it is a delight to the eyes when we see people carrying it so well.
Style Icon : Every person be it a movie celebrity, blogger, stylist, designer or any active social person who carries fashion the way it demands is a style icon for us. It could be a facebook friend too.
Best Fashion Memory : Best fashion memory was to walk the Lakme Fashion Week ramp as the Gen-Next Designer.
Piece of fashion you wish you have introduced in this world : Denims.
Your Favorite Shopping Place : Today world is on the web. Every fad hits the online market much before the offline stores. So I personally shop a lot online.
Which celebrity or person would you love to design someday : Malaika Arora Khan just for the fact that she can dare to carry anything and Kareena Kapoor Khan for the fact that she looks the best in everything that she wears.
Favourite style from a movie : Can’t think of any favorites.
Colours you can die for : Black and white.
Fashion tips for others : Dress for yourself.